I help multi-entity organisations optimise revenue, improve operational efficiency, and reduce cost-to-serve — through digital strategy, AI-driven automation, and KPI-aligned governance.
| Metric | Label |
|---|---|
| 25+ | Years of Experience |
| SAR 900K+ | Revenue Recovered |
| 96.4% | SLA Achievement |
| 25% | Productivity Increase |
| 15% | Procurement Cost Reduction |
| 99.5% | Platform Uptime |
Pillar 1 — Revenue Optimisation
I redesign lead-to-revenue pipelines, CRM workflows, and digital sales processes to improve conversion rates, reduce response times, and recover lost revenue.
Pillar 2 — Operational Efficiency
I re-engineer business processes across HR, FM, and operations — reducing cycle times by days, automating repetitive tasks, and freeing your team to focus on what matters.
Pillar 3 — AI Enablement & Governance
I build AI-ready operating models using Microsoft Copilot, Power BI, and enterprise platforms — giving your leadership real-time visibility and measurable control.
| Service | Short Description |
|---|---|
| Digital Strategy & Roadmap | Board-aligned IT strategy that connects technology investment to business outcomes. |
| AI Enablement & Automation | Copilot-ready workflows that automate routine tasks and increase team productivity. |
| Revenue Optimisation | CRM redesign, pipeline transformation, and lead-to-revenue acceleration. |
| Operating Model & KPI Design | Executive dashboards and governance frameworks that link IT to cost-to-serve metrics. |
| Enterprise Platform Modernisation | Expert-led selection and implementation of HRMS, ITSM, CRM, PropTech, and DMS. |
| Process Re-engineering (BPR) | Cycle-time reduction across HR, FM, and operations using Lean and Agile principles. |
| Vendor Selection & Negotiation | RFP management and contract negotiation with a track record of SAR 3M+ in agreements. |
| Shared Services & Multi-Entity Governance | Unified IT operating models for holding groups with multiple business entities. |
Alfursan Real Estate Holding — Director of IT & Digital Transformation
Led digital transformation across 5 business entities (Real Estate, Development, Construction, Marketing, FM). Directed a SAR 2.5M IT portfolio, built the IT department from zero, achieved 96.4% SLA, and digitalised 2,000+ residential units.
Saudia Airlines — Digital Workplace & AI Projects Leader
Architected Microsoft 365 and Copilot AI strategy for 300+ users, increasing productivity by 25%. Negotiated SAR 3M+ in enterprise contracts, reducing procurement costs by 15%.
Saudia Airlines — Systems Analyst & E-Commerce
Launched the first-ever Saudia Group intranet for 20,000+ employees. Recovered SAR 900K+ in lost revenue and achieved 99.5% uptime across high-volume ticketing platforms.
Option 1 — Advisory
Short-term strategic advisory for boards and leadership teams. Ideal for digital strategy reviews, platform selection, or AI readiness assessments.
Option 2 — Project Leadership
End-to-end leadership of a specific transformation initiative — from scoping and vendor selection to go-live and performance tracking.
Option 3 — Fractional Digital Transformation Lead
Part-time embedded leadership for organisations that need senior IT direction without a full-time hire. Flexible, outcome-focused, and cost-effective.
Whether you are planning a digital transformation, evaluating enterprise platforms, or looking to embed AI into your operations — I am available for a focused consultation.